Ruger is coming up with this new model which is more affordable than SR9. 9E has MSRP of $429 which would mean below $400 for market price, positioning it in similar group as S&W SD9 series.
9E doesn't have tactile loaded chamber indicator, has matte black oxide finish and fixed sight.
Link:
http://www.ruger.com/products/9E/models.html
From: Ruger