GLOCK announced the first of 3 announcements they will make this and the next week. Glock ID seems to aim for a community where you can track your progress and earn points and get rewards. It seems like an interesting way to gather shooting data of Glock pistols. By having consumers sign up and keep track of, Glock maybe able to see how its product is used and adjust their marketing or production.
Currently they are open for pre-register and you get a patch if you are one of the first 10,000. You can also get voicemail greetings from R. Lee Ermy.
From: Glock Facebook