Two blog posts came to my attention that adressed firearm industry regarding female shooters.
First one is written by
Shelley Rae of Gun Nuts Media. She argues that "
we want to buy a lifestyle not a product." Shelley concludes with "
a company could go a long way by designing a marketing campaign based on mutual support with their customers and promoting the empowering lifestyle that goes behind gun ownership."
Second article is from
Rebeccaguns via Gunnoob.com. Rebecca wrote a bit more scathing opinion on how women seem to be mistreated.